Instagram · Claude · ChatGPT
Instagram MCP for Claude and ChatGPT
Reach, views, interactions and follows of your Instagram professional account, and insights for each post and reel, answered in plain words.
Free while in beta
What you can ask
- “Reach and new follows by day for the last 30 days.”
- “Which reels from last month had the most views, saves and shares?”
- “Posts published this week with their likes and comments.”
- “Compare this month’s reach with last month’s.”
How to connect
- Install Marketing Kit: in Claude, the plugin from claude.ai/customize/plugins; in ChatGPT, the connector in Developer mode.
- Make sure the Instagram account is a Business or Creator account linked to a Facebook Page you manage. On Connections press Authorize with Meta and select that Page and the Instagram account.
- Ask in a new chat. A good first message: “check Marketing Kit status”.
What it reads
- Permissions instagram_basic, instagram_manage_insights, pages_show_list and pages_read_engagement: profile, account insights, media and media insights. No posting, commenting or messages.
- Account insights in windows of up to 30 days, with an optional daily series.
- Metrics Meta does not support for a media type are reported as such, not guessed.
- Optional business_management adds the Instagram accounts of your business portfolio.
Questions
Does it work with a personal Instagram account?
No. Meta gives insights only for professional (Business or Creator) accounts linked to a Facebook Page.
Is it read-only?
Yes. Marketing Kit reads the profile, insights and media; it cannot post, comment or send messages.
Does it work in ChatGPT?
Yes. Add https://marketing-kit.app/mcp as a connector in ChatGPT Developer mode, on chatgpt.com with Plus, Pro, Business, Enterprise or Edu; in Business workspaces only admins and owners can turn Developer mode on. The steps are on Install.
Is my data stored?
No. Your Instagram numbers are fetched when you ask and passed to your assistant. The server keeps a short in-memory cache (about 15 minutes, per user) so identical requests are not repeated, and a result too large for the chat waits behind a download link for up to 24 hours, for you only. Details are in the privacy policy.
Read-only access, keys encrypted, your data fetched and not stored. Privacy policy